To target the right physicians with the HME & Infusion market data it is important to understand what the decile ranking columns means and how the differences between them can help translate into a market strategy.
Note: the data in these columns are relative to the respective buckets of product codes that were purchased.
If you are unsure of what codes are within the “bucket”, select the bucket icon to identify the list of codes the data is referring to.
Practitioner National Rank:
This decile is representing the number of orders or prescriptions that the physician has written for one or more of the respective codes (equipment or medication) in the bucket.
DX Practitioner National Rank:
This decile is representing the volume of patients the physician sees that have a diagnosis that is RELATED to one or more of the respective codes (ie: the patients who could use those type(s) of products).
High Values for Both
This physician is ordering high volume of one or more of the above antibiotic codes and also encounters a high volume of patients with diagnoses that would need the antibiotic codes.
High Value for DX
This physician does not order any of the above medication codes but encounters patients with diagnoses that would need the antibiotic codes. This is a new potential referral source and a great physician to call on!
Low Value for DX
This physician is ordering a low volume of one or more of the above medication codes. BUT they do encounter a high volume of patients with related diagnoses that would need the antibiotic codes. This is a physician that has potential to increase orders!