Market Insights, PlayMaker Spark's enhanced market data analytics platform is available on both web and mobile applications. The mobile-friendly version is a streamlined map-based view for marketers in the field. Marketers will be able to target physicians and organizations by browsing a map of their territory and analyze referral patterns and trends.
Use the map to precisely target specific areas of your territory and referral sources.
The map has a few key features that will allow you to increase or decrease the scope of your search:
- Pinch zoom to increase or decrease the area of focus. Just use two fingers to expand or contract as you would in any other mobile application.
- Search bar to find a specific referral source or location. Just type in your keyword and the results will display on your map and list.
- Filters to narrow the scope of your search. Use these to filter by:
- Business Line (Home Health or Hospice)
- Entity (Physicians or Organizations)
- Diagnosis Group
- Quartile Rank
Once you’ve targeted the right physician or organization, you can either tap their pin on the map or their name on the list below.
After tapping on the pin or the name on the list, this will take you to a more detailed page. The details are the same as the desktop version of Market Insights for home health and hopsice agencies and attending physicians.