When a patient leaves the hospital the physician provides guidance and potentially an order for the patient's continued treatment through another healthcare organization. The hospital discharge planners and coordinators assist to transition these patient as smoothly as possible. As a post-acute marketer, understanding the discharge patterns of a particular hospital and hospital physician can provide insight into the appropriate marketing message.
All data shown is annual information - specifically, it is an aggregation of the most recent four full quarters of data available from Medicare.
Utilizing the discharge coding from the hospital claim, Market Insights provides details on which post-acute service a patient leaving that hospital was ordered. This information is available both as a count and as a percentage of all discharges from that facility.
Reviewing the information by percent from the facility provides the marketer a relative perspective of how one hospital's discharge pattern compares to another. This detail is helpful to find outliers within your territory.
By Hospital Attending Physician
It may be helpful to understand the discharge pattern from a hospital by attending physician at that hospital. This provides the marketer more information on who to speak with - which physicians or departments to target.
From the Hospital name, select "More" to drill into the physicians at that hospital.
In addition to the discharge pattern for the physician, Market Insights provides a Workload %. Workload % indicates the percentage of that physician's overall claims associated to that hospital - it can be viewed as a proxy for the time spent at that facility.
Conversion to Post-Acute
By comparing the discharge orders to post-acute admissions, Market Insights provides insight into the conversion rate to the post-acute business lines. This rate shows the difference between what a patient "should do" to what a patient "did".